Philippe Demar

Art Director
& Graphic Designer

+

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Hershey’s

The One-Word Dictionary

My role:
Lead Art Director / Graphic Designer

@ BETC Havas While developing the Hershey’s Her For She campaign (watch here), a global movement celebrating sisterhood (sororidade in Portuguese), we noticed that this important word was missing from many major dictionaries in Brazil.

That’s why we created the One-Word Dictionary: Sororidade. It features definitions written by strong, talented women from diverse fields, cultures, and backgrounds. Each page is uniquely illustrated and designed to reflect the richness and depth of their definitions—because a word as meaningful as sororidade deserves more than a standard explanation.

We sent copies of the book to influencers, journalists, celebrities, and, most importantly, the major dictionary publishers in Brazil. Now, they have all the inspiration they need to include this vital word in their collections.











































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